In my view there are 3 types of domains. Long and boring, short and random, or straight to the point. The best way to explain this is by examples, for this sake let’s take a proxy.

Long and boring : scoobydooproxy.com

Short and random : ys4.info

Straight to the point : onlineproxy.co.uk

So what is the best? This has got to be the hardest question when thinking of a domain; you have to remember the domain point (in my view) is the most important part of a website. The domain sets the scene for the website and is the only part of the website they have to remember to visit it again. This is where a short domain can help, it is not hard to remember something like pixi.info however yx2.info may be less memorable. Long and boring, probably the hardest of the 3 to remember but can help with SEO, to take an example if your domain is freeonlineproxy.com when a user types in google ‘free online proxy’ the most likely domain to be in the top spot is yours. Straight to the point could be the easiest to remember, onlineproxy.co.uk it is exactly what it is.

So, if a straight to the point domain is the easiest to remember why not always use them? In my view, most of the time you should use them however there are examples when you shouldn’t. My example would be a free host, if a free host needs username.yourdomain.com, and your domain is freehostingcompany.com their domain with be username.freehostingcompany.com it gets very long however they are more likely to want something like username.ys4.info.

If this article has left you thinking, ‘well you have said each one is good so I am no more clued up on domains’ I would say this, it depends on the site. I know that doesn’t help but think about firstly, your users, and secondly what your site is. Is your site a one visit website then they do not need to come back, is it something they need to remember, or are you more looking for google traffic? If it is a free host use what the user would prefer, if it is an online shop use something memorable, something the user would think of when they want to go shopping. If it is a wallpaper website which you rely on search engines use the exact keywords in the domain.

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